Industry SEO

Landscaping & Lawn Care SEO & Web Design

Appeal to your local audience with original website designs you won't see anywhere else. I design websites that captivate potential customers. Ditch the generic templates for a truly bespoke experience.

Custom landscaping websites and SEO that capture local leads

I specialize in building websites and doing SEO for hardworking landscapers and lawn care professionals, with a track record of sites that speak directly to potential customers (you're here, aren't you?). If you understand the value of looking fresh and modern online, I'm here for you.

Q&A Landscaping: a case study

I combined powers with Q&A Landscaping at the very beginning of Organically. The owner came to me with a basic website he had drummed up a few years back. Thanks to his great reputation, it pulled branded search traffic and little else. He gave me two objectives: design a killer website, and get organic traffic to it.

Most landscapers think they can get by without a truly effective site. The owner of Q&A had been burned by marketing agencies before, understood the importance of SEO anyway, and trusted me to deliver.

A complete website redesign

I started by researching competitors and studying what top-of-the-line landscaping and lawn care companies were doing. The planning phase took a month or two to get the barebones idea down and present it to my client.

He was thrilled with how the design displayed his best landscaping work inside a responsive, interactive interface. After a few tweaks, we nailed down the homepage and implemented a console-like experience for individual service pages.

With such a wide range of services, the site warranted plenty of service-specific pages, each backed by its own thorough keyword research, to draw traffic.

The SEO work: keywords and links

Before the redesign, Q&A Landscaping saw around 22 monthly web visitors during their peak spring and fall seasons, and before our Spring 2023 launch nearly 100% of that traffic came from direct searches of their brand name. My job was to rank his pages for other searches, like "patio installation near me."

So I entered the lab during his quiet winter months and did extensive keyword research. The plan had two parts: develop content around keywords I had verified for relevant monthly volume, and do the outreach required to earn links to his site.

The outreach landed backlinks from major publications, the positive signals Google needed to rank our pages higher:

  • Yahoo Life
  • Bob Vila
  • USA Today
  • Homes & Gardens

Tangible results are fun

After a little over a year, the SEO and website work began to compound. Q&A now averages around 250 monthly organic visitors site-wide and just passed 400 organic clicks in a 28-day span (April 2024).

That's 22 to roughly 250 monthly visits, an 11x increase, and still climbing.

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