Every empty consultation slot costs you $3,000 or more. The surgeons ranking above you aren't better—they're just visible.

Cosmetic Surgery Has Unique Search Behavior

A patient searching "breast augmentation" isn't ready to book. They're researching. But someone searching "breast augmentation consultation [city]" or "how much does rhinoplasty cost [city]" is ready to call. Most agencies target high-volume keywords that attract tire-kickers, not the intent-rich queries that fill your surgical calendar.

Plastic surgery patients have a longer decision cycle than almost any other medical specialty. They research for months, compare before-and-after galleries obsessively, and read every review they can find. Your SEO strategy must map to this journey—capturing patients at every stage from initial curiosity to ready-to-book.

Your Before & After Gallery Is Your Most Powerful SEO Asset

Generic stock photos tank your rankings. Google's algorithms can detect authentic imagery, and patients certainly can. Your before-and-after gallery—when properly optimized with structured data, procedure-specific alt text, and location tags—becomes a ranking machine that also builds trust.

We've seen practices jump 15+ positions by simply restructuring how their galleries are indexed. No new content, no new backlinks—just technical optimization that tells Google "these are real results from a real surgeon."

Procedure-Specific Keyword Architecture

Your website needs dedicated, fully-optimized pages for every procedure you perform. Not thin landing pages—comprehensive resources that answer every question a potential patient might have. "Rhinoplasty" alone isn't enough. You need content targeting:

• Primary rhinoplasty vs. revision rhinoplasty
• Ethnic rhinoplasty considerations
• Non-surgical rhinoplasty alternatives
• Rhinoplasty recovery timeline
• Rhinoplasty cost and financing options

Multiply this across facelifts, breast procedures, body contouring, and injectables. Each procedure becomes a content cluster that captures patients at every search stage—and establishes you as the definitive authority in your market.

Local SEO That Dominates the Map Pack

When someone searches "plastic surgeon near me," Google shows three practices in the Map Pack. These three spots capture 42% of all clicks. If you're not in them, you're fighting for the remaining scraps with every other practice in your metro area.

Local SEO for plastic surgeons requires aggressive Google Business Profile optimization, consistent NAP (Name, Address, Phone) across 100+ directories, review velocity management, and local link building from medical associations, chambers of commerce, and community organizations.

Authority Building Through Strategic Backlinks

Google's algorithm weighs medical sites more heavily for expertise and authority (part of their E-E-A-T framework). A backlink from a respected medical publication, a feature in a local news segment, or a citation in a professional journal carries more weight than dozens of generic directory links.

We focus on quality over quantity—building the kind of link profile that signals to Google "this surgeon is a recognized expert worth recommending to searchers."

Transparent Monthly Reporting

No vanity metrics, no fluff. Every month you'll see exactly how your target keywords are performing, which pages are driving consultation requests, and where your practice stands against local competitors. We track what matters: phone calls, form submissions, and consultation bookings—not just "impressions" that mean nothing to your bottom line.

Direct Communication, No Account Managers

You won't explain your questions to an account manager who then relays them to a strategist who then asks a technician. You'll work directly with the person doing the work. Questions get answered in hours, not days. Strategies get explained in plain English, not marketing jargon.

A Partner Who Understands Medical Marketing Compliance

Plastic surgery marketing has guardrails. HIPAA considerations. Medical board advertising guidelines. State-specific regulations on before-and-after imagery. Working with an SEO provider who doesn't understand these constraints risks your reputation and your license. We know the boundaries and work within them.