13 Meaningful SEM Stats for 2023

By Ryan Scanlon - November 29, 2022

Ever wonder how Search influences consumers and buying trends?

I looked far and wide to come up with a list of curated and indicative stats going into 2023.

Top SEM statistics

Here are the best, most telling stats you should digest:

1. 90.63% of pages get no organic search traffic from Google. (Ahrefs)

2. 3.5 Billion searches are performed every day. And that’s just on Google. (Internet Live Stats)

3. Organic and paid search account for 68% of traffic for websites. (Media Post)

5. 83% of shoppers said they used an online search before going into a store. (Google)

6. Organic and paid search account for 68% of traffic for websites. (Media Post)

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Ryan Scanlon, Author & SEO

The self-proclaimed "CEO of SEO" loves the rain, coffee, chipotle, Game of Thrones, and watching Sidney Crosby do anything.